On September 2, 2014, Chinese Premier Li Keqiang mapped out the plan of speeding up the sports industry development, boosting sports consumption and promoting public fitness in the State Council executive meeting. A month later, the State Council unveiled another guideline, named “Opinions on Accelerating the Development of Sports Industry and Promoting Sports Consumption“. As one of the world’s most popular sports, football becomes a key field in developing China’s sports industry.
Under this circumstance, China’s National Development and Reform Commission released the Mid- and Long-Term Development Plan for Chinese Soccer on April 11 this year, aiming at entering the football “elite club” and making the goal of “top class soccer nation” by 2050.
Manchester City manager Manuel Pellegrini hailed this new plan and commented the growing interest for football in China has been strengthened by the arrival of first level players and coaches to the Super League, such as Jackson Martinez, Ramires and Marcello Lippi.
In 2015, the annual revenue for the Chinese Super League (CSL) has amounted to 1.5 billion yuan (US$230 million). The main part of the revenue comes from the broadcasting rights, which accounts for one billion yuan (US$155 million).
Rani Jarkas, Chairman of Cedrus Investments, who is also concerned about the development of China’s football, said, “I believe that China, at this time, is a real rising power in the global football field. Chinese football is expected to edge its way into the world leading teams in the mid of this century.”
Rani Jarkas, the Chairman of Cedrus Investments.
Rani Jarkas is a highly experienced financial services executive, with over 20 years of international banking experience. Currently, Mr. Jarkas is the Chairman of Cedrus Investments, a global boutique investment firm. Cedrus’ domain expertise is in life sciences, natural resources, energy, cleantech and nanotechnology. – Rani Jarkas